Populism on social media: a comparative analysis of Brazil, France and the United States

Abstract

Researchers emphasize the lack of cross-regional research on populism. The few analyses that exist identify two regional populist subtypes: exclusionary in Europe; and inclusionary in Latin America. However, since case studies chosen in each continent belong to opposite political spec-trums, it is still unclear whether the difference found by researchers is related to a regional differ-ence or an ideological one. Therefore, this paper aims to investigate whether the difference is re-ally due to regional contexts or if the discrepancy might have more to do with the ideological dis-parities of the chosen cases studied.