Browsing Documentos indexados pela Scopus by Title "Price and in-store promotions in an emerging market"

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    • Price and in-store promotions in an emerging market 

      Guissoni, Leandro Angotti; Sanchez, Juan Machado; Rodrigues, Jonny Mateus
      2018
      Purpose: The purpose of this paper is to evaluate the influence of price and products on the promotion (through in-store temporary displays) on consumer sales in an emerging market context (i.e. Brazil) in different regions ...