Browsing Documentos indexados pela Scopus by Title "Internet tool use and virtual co-creation in the Brazilian construction industry: organizational practices and consumers' personal values"

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Internet tool use and virtual co-creation in the Brazilian construction industry: organizational practices and consumers' personal values

Huertas, Melby Karina Zuniga; Veludo-de-Oliveira, Tania; Leite, Mayara Gonçalvez
2013

This article analyzes the use of Internet tools and virtual co-creation initiatives of firms ranked among the top 100 in the Brazilian building industry. The research was based on observation of the companies' websites and ...