Listagem Documentos indexados pela Scopus por Título "Are frequent customers always a company's intangible asset?: Some findings drawn from an exploratory case study"
Itens para a visualização no momento 1-1 of 1
-
Are frequent customers always a company's intangible asset?: Some findings drawn from an exploratory case study
2004Since the early 1990s research has been conducted in an attempt to establish a viable and reliable manner of measuring the intangible assets, also referred to as the intellectual capital, of companies. Several models have ...
