Browsing Documentos indexados pela Scopus by Subject "Satisfação do consumidor"

Now showing items 1-2 of 2

The client-consultant relationship in ERP implementation in government: Exploring the dynamic between power and knowledge

Coelho, Taiane Ritta; Cunha, Maria Alexandra; Meirelles, Fernando de Souza
2016

This article investigates the client-consultant relationship in the implementation of enterprise resource planning (ERP) using a case study of the human resource model in the government of the state of Minas Gerais, Brazil. ...
The financial potential of sporadic customers in E-retailing: Evidence from the brazilian home appliance sector

Joia, Luiz Antonio; Sanz, Paulo Sérgio da Silva
2006

The scope of this article is to explore the transaction profitability of frequent and sporadic buyers in the e-commerce arena. Evidence in relationship marketing literature stressing the impact of purchase frequency on ...