Listagem Documentos indexados pela Scopus por Assunto "Produtos"

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A contingent approach to country-of-origin effects on foreign products evaluation: Interaction of facets of country image with product classes

Costa, Camila Carvalho; Carneiro, Jorge; Goldszmidt, Rafael Guilherme Burstein
2016

This study investigates the effect of country-of-origin image on consumers’ evaluations of foreign products and disaggregates the effects across facets of country image and across product classes. We disentangle country ...