Browsing Documentos indexados pela Scopus by Subject "Preços"

Now showing items 1-2 of 2

Price and in-store promotions in an emerging market

Guissoni, Leandro Angotti; Sanchez, Juan Machado; Rodrigues, Jonny Mateus
2018

Purpose: The purpose of this paper is to evaluate the influence of price and products on the promotion (through in-store temporary displays) on consumer sales in an emerging market context (i.e. Brazil) in different regions ...
Stochastic volatility and option pricing in the Brazilian stock market: an empirical investigation

Almeida, Caio Ibsen Rodrigues de; Dana, Samy
2005

The stochastic volatility model (SVPS) proposed by Fouque et al. (2000a) explores a rapid timescale fluctuation of the volatility process to end up with a parsimonious way of capturing the volatility smile implied by close ...