Browsing Documentos indexados pela Scopus by Subject "Consumidores de baixa renda"

Now showing items 1-2 of 2

    • Retail evolution model in emerging markets: apparel store formats in Brazil 

      Miotto, Ana Paula; Parente, Juracy Gomes
      2015
      Purpose – The purpose of this paper is to develop a taxonomy to describe and synthesize the retail strategies and store formats in the fast-changing modernization context of emerging markets. It identifies how these different ...

    • Store patronage and retail competition in emerging markets 

      Barki, Edgard Elie Roger; Zambaldi, Felipe; Lourenço, Carlos Eduardo; Castro, Cristiano do Amaral Britto de
      2016
      Large and local retailers' competition for customer patronage in emerging markets has received limited attention. One main discussion when analysing emerging markets is the role of large retailers and local companies. In ...