Browsing Documentos indexados pela Scopus by Subject "Consumidores"
Now showing items 1-2 of 2
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Global responsibility through consumption?: Resistance and assimilation in the anti-brand movement
2010Purpose: The purpose of the paper is to question the possible reach of anti-brand movements and, by extension, those movements that criticize capitalism via consumption, in order to reflect on the impasse in critique, given ... -
Selling remanufactured products: Does consumer environmental consciousness matter?
2018Remanufacturing is a key activity to reach a closed loop supply chain and is effective only if consumers understand what a remanufactured product is and why it is important for the environment. From the perspective of ...
