Listagem Documentos indexados pela Scopus por Assunto "Comportamento do consumidor"
Itens para a visualização no momento 1-4 of 4
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The different roles of switching costs on the satisfaction-loyalty relationship
2009Purpose - The purpose of this paper is to develop and empirically test the antecedent, mediating and moderating role of switching costs on the relationship between satisfaction and loyalty. Design/methodology/approach - ... -
Effects of credit card usage on young Brazilians’ compulsive buying
2014Purpose – The purpose of this study is to assess the moderating and mediating roles of credit card usage in the relationship between money attitudes (i.e. power-prestige, retention-time, distrust and anxiety) and compulsive ... -
Electronic word-of-mouth impacts on consumer behavior: exploratory and experimental studies
2013Due to the growth of the Internet as a social media and channel of communication among consumers, electronic word of mouth (eWOM) has gained strength and attention from marketing researchers. This article aims to verify ... -
Global responsibility through consumption?: Resistance and assimilation in the anti-brand movement
2010Purpose: The purpose of the paper is to question the possible reach of anti-brand movements and, by extension, those movements that criticize capitalism via consumption, in order to reflect on the impasse in critique, given ...
