Listagem Documentos indexados pela Scopus por Assunto "Comércio varejista"

Itens para a visualização no momento 1-4 of 4

    • Critical success factors for big data adoption in the virtual retail: Magazine Luiza case study 

      Félix, Bruno Muniz; Rodrigues, Elaine Maria Tavares; Cavalcante, Ney Wagner Freitas
      2018
      Purpose – The objective of this research was to identify critical success factors for the adoption of Big Data in the virtual retail, through a case study of Magazine Luiza. The use of Big Data, in this case, focused on ...

    • Retail evolution model in emerging markets: apparel store formats in Brazil 

      Miotto, Ana Paula; Parente, Juracy Gomes
      2015
      Purpose – The purpose of this paper is to develop a taxonomy to describe and synthesize the retail strategies and store formats in the fast-changing modernization context of emerging markets. It identifies how these different ...

    • Store patronage and retail competition in emerging markets 

      Barki, Edgard Elie Roger; Zambaldi, Felipe; Lourenço, Carlos Eduardo; Castro, Cristiano do Amaral Britto de
      2016
      Large and local retailers' competition for customer patronage in emerging markets has received limited attention. One main discussion when analysing emerging markets is the role of large retailers and local companies. In ...

    • Varejo: competitividade e inovação 

      Botelho, Delane; Guissoni, Leandro Angotti
      2016
      Nos últimos anos, o varejo vem sofrendo mudanças expressivas no cenário internacional, o que reflete nas discussões dos profissionais e dos pesquisadores de administração. No contexto de país emergente, deve-se esperar ...