Browsing Documentos indexados pela Scopus by Author "Rosenthal, Benjamin"

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The brand meaning co-creation process on Facebook

Rosenthal, Benjamin; Brito, Eliane Pereira Zamith
2017

Purpose: The purpose of this paper is to propose a framework for brand meaning co-creation between brands and fans on Facebook. Design/methodology/approach: A case study methodology was applied. Brand posts in the form of ...
Rua Prinsengracht, 263: rostidade e espaço nas realidades possíveis em d diário de Anne Frank

Santana, Jorge Alves; Rosenthal, Benjamin
2017

The Diary of Anne Frank draws an unparalleled instant for producing individual, institutional and collective subjectivity. In this ambience, a probing analysis of the mediations of subjectification will then be conducted. ...