Browsing Documentos indexados pela Scopus by Author "Brito, Eliane Pereira Zamith"

Now showing items 1-2 of 2

    • The brand meaning co-creation process on Facebook 

      Rosenthal, Benjamin; Brito, Eliane Pereira Zamith
      2017
      Purpose: The purpose of this paper is to propose a framework for brand meaning co-creation between brands and fans on Facebook. Design/methodology/approach: A case study methodology was applied. Brand posts in the form of ...

    • New influentials: an exploratory study on blogs 

      Zanette, Maria Carolina; Brito, Eliane Pereira Zamith; Lima, Marcelo Oliveira Coutinho de
      2013
      Influentials are individuals whose opinions and behaviours affect other people's choices, and online influentials include bloggers. The authors performed exploratory research to understand how bloggers use their influence ...