Browsing FGV EAESP - MPGC: Mestrado Profissional em Gestão para a Competitividade by Subject "Processo decisório - Aspectos psicológicos"
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Does the planned obsolescence influence consumer purchase decisions? The effects of cognitive biases: bandwagons effect, optimism bias on consumer behavior
2018-06Last year, was watched more scandals evolving a technology giant accused to apply a dishonest practice called Planned Obsolescence, which, according to some consumer’s protection organization would raise its company profits ...


