Browsing FGV EAESP - MPGC: Mestrado Profissional em Gestão para a Competitividade by Subject "Empresas multinacionais"

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Is foreignness a source of competitive advantage in the Brazilian pharmaceutical industry?: an exploratory study

Monteiro, Ricardo Itapema de Castro
2018-08-20

The accelerated growth of pharmaceutical market in Brazil, in the past ten years, attracted and intensified investments from multinational pharmaceutical companies. National companies also invested heavily. The industry ...
Working capital liability of foreignness: the apparel retail experience in Brazil

Bianchi, Francisco Soares
2018-09-25

Purpose: To provide propositions regarding how juxtaposing two well-known and established theories might impact the way firms venture when entering into new international markets. Design/Methodology/Approach: Building on ...