Browsing FGV EAESP - MPGC: Mestrado Profissional em Gestão para a Competitividade by Subject "Canais de distribuição - Administração"

Now showing items 1-2 of 2

    • Desafios da execução de uma estratégia multicanal 

      Schwarz, Paulo
      2018-06-22
      The retail industry is facing a transformation due to the upcoming of new technologies that make possible to consumers to search and buy products in different ways. Now, rather than manage just one distribution channel, ...

    • Proposta de contribuição para a gestão omnicanal no varejo brasileiro 

      Bronholo, Elisabete Furtado
      2018-06-21
      The omnichannel strategy has been characterized as the most recent evolutionary stage of the study of distribution channels. Nevertheless, companies lack knowledge on the topic of omnichannel management and its practices ...