Browsing FGV EAESP - CDAE: Teses, Doutorado em Administração de Empresas by Subject "Consumo (Economia) - São Paulo (SP) - Aspectos psicológicos"
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The influence of materialism on consumption indebtedness in the context of low income consumers from the city of São Paulo
2006-09-29This research is in the domains of materialism, consumer vulnerability and consumption indebtedness, concepts frequently approached in the literature on consumer behavior, macro-marketing and economic psychology. The ...
