Browsing FGV EAESP - CDAE: Teses, Doutorado em Administração de Empresas by Subject "Consumo (Economia) - Aspectos sociais"

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Can local brands play the game? Institutional logics and the cultural construction of global-local dynamics of consumption

Arakelian, José Sarkis
2020-04-23

A globalização, como lógica societal institucional, tem seus efeitos incontestáveis, institucionalizados no cotidiano, potencializando a construção de uma mistura cultural ao integrar a cultura local e global com a ...
Consumo ético e sustentabilidade ambiental: estudo exploratório para conhecer comportamentos de aprendizagem, participação, responsabilidade e solidariedade do consumidor

Heimbecher, Dorothy Roma
2011-02-18

The sustainable development model addresses issues such as social inequality, environmental restrictions and the need to make compatible the present and the expectations of future generations. The contemporary consumption, ...
Distribution strategies for the base of the pyramid: an exploratory study in Brazil

Barki, Edgard Elie Roger
2010-02-24

Access has been one of the main difficulties companies have faced in emerging markets (PRAHALAD, 2005). The capillarity of the market, the existence of small, not professionalized and sometimes informal retailers, the lack ...