Browsing FGV EAESP - CDAE: Teses, Doutorado em Administração de Empresas by Subject "Comércio varejista - Brasil"

Now showing items 1-3 of 3

Estimação conjunta das elasticidades: preço da escolha da marca e da quantidade comprada com dados escaneados

Botelho, Delane
2003-05-16

The main objective of this dissertation is to estimate the joint price-elasticity of demand, decomposed in brand choice and quantity price-elasticity, and discuss the implications of this decomposition for a specific product ...
Responsabilidade social empresarial do varejo no Brasil: um estudo, multi casos em empresas de grande porte

Terepins, Fanny Michaan
2005-12-06

The purpose of this study is to investigate the performance of Brazilian retail network companies concerning Corporate Social Responsibility (CSR), trying to investigate the stage in which these companies are, and if the ...
Varejo multicanal: grau de integração e o varejo de livros no Brasil

Porto, Roseli Morena
2006-06-22

Upon a decade of business Internet in Brazil is celebrated, specialists are unanimous to state that it did not only come for good but it has chiefly led many businesses to adopt new channels, industries to rethink their ...