FGV EAESP - MPA: Dissertações, Mestrado Profissional em Administração de Empresas

Modelo de provisionamento de perdas de crédito em empresas do varejo

Hatamoto, Luis Otavio Pavan
2016-12-13

This study seeks to assess whether the provision method for doubtful accounts (PDD, or 'Provisão para Devedores Duvidosos') adopted by financial institutions is applicable in retail companies and if there are adjustments ...

Os critérios de investimento utilizados pelos investidores anjo no Brasil: uma análise sobre suas priorizações

Amorim, Ronaldo Alves de
2016-12-15

Startups, young firms generally developing an innovative proposal and under extreme uncertainty conditions, generally need external funds to grow and these new enterprises frequently turn to angel investors as an option ...

Desenho organizacional de uma empresa agrícola avaliado pelo fit de multi contingências

Nadjarian, André Luiz
2016-12-07

Este estudo situa-se no campo da análise do desenho organizacional utilizando como base 2 teorias inter-relacionadas: Fit e teoria das contingências. O objetivo deste estudo é propor um diagnóstico estratégico de uma empresa ...

O efeito do empowerment do consumidor no consumo de informação jornalística pelas novas gerações

Coelho, Magali Moreira
2016-12-08

The present study attempt to find deepen knowledge about the millennium generation and its behavior of consumption of journalistic information. The justification for this research is the falling in the consumption of ...

Como influenciar a decisão de compra do shopper em supermercados: os efeitos dos vieses cognitivos 'aversão à perda', 'contas mentais' e 'priming effect', aplicados em materiais de comunicação

Avanzi, Dante Pellegrino
2016-12-13

Empresas de bens de consumo se deparam hoje com o desafio de conhecer e influenciar seus shoppers durante suas jornadas de compras, para que, assim, possam incrementar suas receitas. O shopper marketing surgiu para buscar ...

Sentidos do trabalho em empresa do setor de varejo

Siqueira, Fábio Garboggini
2016-12-12

This thesis is about the meaning of work for employees in a retail company. It seeks to understand what motivates the stay in the company and what are the main problems and obstacles that can hinder the work of employees ...

Um levantamento sobre as práticas e percepções dos executivos financeiros sobre decisões de financiamento

Araújo, Mario Henrique Cerqueira de
2016-11-24

The objective of this study was to identify financial executives’ practices and perceptions regarding financing decisions and compare them to the most important research in the field. In order to do so, it presents as a ...

A influência da complexidade sociopolítica relacionada aos stakeholders na gestão de projetos de tecnologia: estudo de caso em uma instituição financeira

Vieira, Tatiana Paula da Costa
2016-11-24

This study of explanatory case, included in the project management department, has as the main goals which are and who are the stakeholders of the systemic development projects of the financial institutution being studied, ...

Atitude em relação a seguros para bens pessoais: impactos e consequências

Rocha, Alexandre Quevedo
2016-11-30

This study investigates some antecedents that impact individuals to have a positive attitude towards insurance, as well as one of its consequences, based on the critique of the normative theories about decision making under ...

O mercado de caminhões no Brasil: um estudo econométrico dos determinantes das vendas de veículos

Gonçalves, Carlos Aurélio Bustamante
2016-11-17

This is a study on the demand for new trucks in Brazil from 1996 to 2015, and an investigation on the factors that influence it. This topic is relevant due to the scarcity of studies concerning the subject, and due to the ...

Motivadores de aquisições na indústria farmacêutica brasileira: portfólio em risco e inovação

Gil, Vinicius Augusto
2016-10-21

According to the literature, portfolio of products at risk due to the loss of exclusivity and the search for innovation are mentioned as drivers of acquisitions in the pharmaceutical industry. Considering data of 530 ...

Vantagem competitiva no mercado de geração distribuída de energia solar fotovoltaica

Marcolino, Rodrigo Teixeira
2016-05-12

The market for distributed generation of solar PV is yet in an early stage of development in Brazil. The recent regulatory environment, however, points to a change in this scenario: the latest revisions of the applicable ...

A influência dos aplicativos móveis no negócio das empresas prestadoras de serviço de táxis em São Paulo: um estudo de caso

Vilas Bôas, Andréa Silva
2016-05

This work intends to identify the relevant changes in the market and what the value realized by customers and cabbies, considering the insertion of the companies providing taxi service in the virtual world by using apps. ...

Effect of price and in-store promotion on sales: a study of distinct regions in an emerging market

Sanchez, Juan Machado
2016-05-11

Increasing competition caused by globalization, high growth of some emerging markets and stagnation of developed economies motivate Consumer Packaged Goods (CPGs) manufacturers to drive their attention to emerging markets. ...

Um estudo exploratório sobre a Employee Value Proposition (EVP) no mercado de seguros brasileiro

Vergara, Rogério Guede
2016-05-03

Human resource management practices follow the evolution in the management of the human capital of organizations. Marketing activities focused on corporate brand providing essential and strategic service to identify, ...

Divergência entre prática e recomendações para modelos de atuação do PMO: o caso de uma empresa de grande porte do setor industrial

Fernandes, Thiago Henriques
2016-05-06

The objective of this work was to identify what are the main divergences found between what the theory preconizes as scope and approach of the Project Management Offices (PMOs) and what really happens when practice is ...

Gestão de capital de giro na internacionalização das empresas: uma análise comparativa entre empresas locais e multinacionais

Lee, Sin Eun
2016

The aim of this research is to empirically test if the working capital management adopted by multinational companies can be altered in foreign market entries of complex countries like Brazil. Based on the results of a ...