Browsing FGV EAESP - MPA: Dissertações, Mestrado Profissional em Administração de Empresas by Subject "Marketing - Planejamento"
Now showing items 1-1 of 1
-
Marketing performance measurement: overview of approaches and practices for high technology firms
2004-11-08A June 2004 survey by the CMO Council of 320 senior marketing executives indicated that few high techcompanies (Iess than 20%) to date had developed meaningful, comprehensive measures and metrics for their marketing ...
