Browsing FGV EAESP - MPA: Dissertações, Mestrado Profissional em Administração de Empresas by Subject "Consumidores jovens"
Now showing items 1-1 of 1
-
O efeito do empowerment do consumidor no consumo de informação jornalística pelas novas gerações
2016-12-08The present study attempt to find deepen knowledge about the millennium generation and its behavior of consumption of journalistic information. The justification for this research is the falling in the consumption of ...


