Browsing FGV EAESP - CMAE: Dissertações, Mestrado em Administração de Empresas by Subject "Livros - Comércio - Brasil"

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Comércio eletrônico de livros via internet: considerações sobre algumas empresas brasileiras

Anjos, Luiz Cláudio Correia dos
1999-12-22

The author aims basically at three main points while explaining the development of the Internet: explaining the stage of evolution reached by the Brazilian on-line bookstores towards the use of the Internet as a sales ...
Um estudo dos processos de atendimento ao consumidor no comércio eletrônico de livros no varejo brasileiro

Marques, Érico Veras
2001-09-04

The Electronic Commerce (EC) is already present in Brazilian retail of books. From this fact, the author studies and analyzes the impact of the EC in consumer services processes. In this study, the main characteristics, ...