Browsing FGV EAESP - CMAE: Dissertações, Mestrado em Administração de Empresas by Subject "Expectativas racionais (Teoria econômica)"

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    • Hope, risk perception and propensity to indebtedness 

      Barros, Lucia Salmonson Guimarães
      2011-02-10
      Hope is an important construct in marketing, once it is an antecedent of important marketing variables, such as trust, expectation and satisfaction (MacInnis & de Mello, 2005, Almeida, Mazzon & Botelho, 2007). Specifically, ...