Browsing FGV EAESP - CMAE: Dissertações, Mestrado em Administração de Empresas by Author "Araújo, Olegário da Cruz de"

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In-store attractiveness of national brands and private labels in an emerging market

Araújo, Olegário da Cruz de
2018-02-27

Emerging markets are considered relevant for international manufacturers and retailers to grow their turnovers. In order to achieve their goals, manufacturers and retailers are executing different initiatives to attract ...