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Now showing items 71-80 of 201
'As happy as money can buy: exploring antecedents of happiness according to purchase type'
(2018-02-19)
When a person is feeling financially constrained, as higher is the perception level of the financial constraint, as high is the happiness level associate to the purchase of a material product instead of a life experience ...
Do they deserve it? The effect of consumer envy on brand attitude and choice
(2018)
Envy has become popular as a marketing tool, and marketers are not only trying to evoke envy but also trying to convince consumers to use their products and brands to provoke envy in other consumers, so brands are strengthened. ...
'The luxury market in Brazil: an analysis of its complexity'
(2017-12-20)
The aim of the present research thesis is to investigate the luxury market in Brazil and how brand can survive in such context. All over the world this sector is becoming more and more crucial, due to many factors, such ...
The millennials luxury brand engagement on social media: a comparative study of Brazilians and Italians
(2017-12)
A invenção da internet criou uma nova dimensão de engajamento do consumidor com marcas. Durante as últimas décadas, mídias sociais se tornaram uma das atividades mais populares entre consumidores ao redor do mundo, levando ...
Do rosa ao azul: meninas tweens, mães e consumo liminar
(2017-11-22)
A prática institucionalizada dos ritos de passagem, os quais historicamente apoiavam os indivíduos nos diversos períodos de transição da vida, parece ter se esvaziado nas sociedades contemporâneas. Alguns estudiosos, ...
A influência do marketing relacionado à causa social na atitude, na imagem e na intenção de compra de uma marca
(2017-07-20)
Marcas que promovem ações voltadas às questões sociais esperam transmitir aos consumidores seu posicionamento em relação à responsabilidade social corporativa (RSC) visando melhorar sua avaliação junto a este público. ...
Consumer engagement on social media: analysis of scales and its multiple role in a nomological network
(2017-06-27)
Academic research has suggested that social media can improve corporate reputation, sales, return on investment, positive word-of-mouth and create value for consumers. Playing the central role in this relational process, ...
O efeito da pressão para comprar na percepção de justiça do consumidor em contexto de venda direta
(2017-02-24)
The main objective of this study was to investigate the effect of perception of pressure to buy in the perception of consumer justice in direct sales. In addition, it also sought an approximation/friendship between salespeople ...
Shopping center ou polo de rua? O papel moderador do local de compra e da renda na relação entre valor na experiência de compra e as respostas do 'shopper'
(2017-02-23)
The street shops business, on the other hand, undergoes a continuous process of deterioration. Another relevant factor to the study of consumer behavior concerns the values in the buying experience. In general, the buying ...
Vive la révolution animale!: an ethnography of the social consumer movement of vegetarianism
(2017-02-23)
Esta tese tem como objetivo oferecer uma melhor compreensão do movimento social de consumidores vegetarianos e veganos, e sintetiza os resultados de três estudos que, juntos, cumprem o duplo objetivo de analisar a revolução ...
