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Luxury strategy of perfume brands in emerging markets: an exploratory study of luxury brands in the perfumes sector in Brazil
(2016-12-20)
In recent years, emerging markets – considered the lead countries of the ‘developing world’ – have been outgrowing developed countries within the scope of the luxury market worldwide. Consequently, these new markets represent ...
Country of origin effect: evidences from European consumers' of a Brazilian fashion brand
(2016-12-20)
This study aimed to better understand the European consumers’ behavior towards a foreign unfamiliar brand from a developing country based on the real internationalization case study of a Brazilian fashion brand (Osklen). ...
Blue ocean strategy in financial services?
(2016-12-13)
The case is meant to give readers an overview about the concept of Blue Ocean Strategy. Throughout the text hints about what this strategy refers to are given. By knowing the traditional strategic concepts – those that are ...
A study of value transitions in the basal insulin regimen for treatment of type 2 diabetes
(2016-12-07)
Type 2 diabetes is a progressive disease projected to grow tremendously in prevalence. Basal insulin analogues used to be the most efficacious treatment and last step in therapeutic intensification. Today, demographic, ...
The WeTest model of citizens’ integration to water management: designing a pilot of collaborative water monitoring
(2016-12-01)
Water crisis is global and drives huge environmental, social and economic challenges. Human impact on water resources is established. Adaptive policies are attempts to renew water management practices in order to preserve ...
Restrictive measures on capital inflow in Brazil in the OTC derivative market: impact on non-financial firms
(2016-11-24)
In August 2011, the Brazilian government taxed short positions in the foreign exchange (FX) derivative market in order to weaken the surge of post-crisis capital inflow, discourage carry trade strategies on the Real and ...
Telenovelas in Brazil: a dream factory?: product placement in Brazilian telenovelas
(2016-11-18)
This research analyzes 'telenovelas' in Brazil, with the objective of defining to what extent these popular programs represent a dream factory, literally as an industry that sells dreams and metaphorically in terms of ...
Bringing italians SME’s to Brazil: the case of GM Venture
(2016-11-16)
The Italian business presence in Brazil has been characterizing, since years, the economic landscape of Brazil. More than 1300 Italian companies, from the biggest to the smallest one, are acting in Brazil, exploiting the ...
Social cause marketing & women empowerment: explanatory case study of a women empowerment cause-related marketing initiative in Brazil
(2016-11-16)
Cause-related marketing may offer opportunities that can contribute to women’s empowerment while having a positive impact on companies leading such programs. This paper seeks to broaden the existing understanding of women ...
Maturing born globals in Latin America: the effect of product innovation and access to finance on performance
(2016-11-03)
No âmbito dos campos de conhecimento -negócios internacionais e empreendedorismo- o seguinte projeto visa investigar um tema pouco explorado: o desempenho pós-estabelecimento de Born Globals maduras em relação com o de ...
