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A perspectiva do consumidor frente ao comportamento ético empresarial - 1ª Parte
(2002)
There is a trend of more competitive markets, as result of globalization, lower levels of economic growth and other causes. As so, the role played by consumers influencing the behavior of firms might increase. However many ...
Comparação do perfil atual da gestão de recursos humanos na Grande São Paulo com visão de acadêmicos e profissionais da área
(2002)
This project is based in a 1994 research about the profi1e of Human Resource Management in the Greater São Paulo area. The resu1ts showed a contrasting rea1ity with Human Resource Management theories. In the 1ast few years, ...
Pop-management: MBAs no Brasil
(2002)
In this survey, we investigate and analyze the phenomenon of MBAs in Brazil and its role in the dissemination and legitimation of new ideas and practices in management. MBAs, as well as business schools, are part of the ...
Isomorphism and cerimonialism in organizations: an empirical survey on the diffusion of ISO 9000 certifications in Brazil
(2002)
This study analyzes the diffusion of ISO-9000 certifications in Brazil, through the lens of neo-institutional theory and references on managerial fads in organizations. The assumption is that many of such certification ...
Conservatism and asymmetric recognition: some evidences from Brazil
(2002)
I present evidence of the value relevance of Brazilian accounting numbers under the Ohlson framework. My results suggest that book values are superior to earnings in terms of value relevance. I also show that accounting ...
A internacionalização da publicidade brasileira: 1970/2002
(2002)
The globalization of the world economy has shaped a complex and challenging landscape for the Brazilian advertising sector. The merger and acquisition movement between advertising agencies, with the consolidation of some ...
Os retornos no mercado acionário brasileiro e a distribuição hiperbólica: um estudo empírico
(2002)
The research aimed at testing whether Brazilian stock market returns follow a hyperbolic distribution. The tests considered the daily returns of an aggregate stock market index - the Ibovespa Index - and of 30 individual ...
É ainda o século das caixas econômicas? Um estudo sobre bancos federais, autoridade monetária e democracia
(2002)
This research explores general concerns about monetary policy, public banks, and democracy through a historical-institutional study of the Brazilian federal government savings bank (Caixa Econômica Federal). This report ...
A realidade dos negócios na era digital no mercado brasileiro
(2002)
The Brazilian organizations have been using wide and intensely information and communication technologies to make possible the internal integration among their several areas and external with their vendors, clients and ...
Publicidade: comércio, cultura e profissão (parte inicial)
(2002)
The most overtly commercial dimension of society is often focused in the academia from an arrogant, pessimistic and shallow point of view. At the opposite side, it's seen through the optimistic, yet naïve, perspective, ...
