A context of increased demand for wellness tourism is attracting new players in the tourism industry. The concept of wellness tourism has emerged but hasn’t broken through yet: it is already defined and presented in the ...

This study examines music collecting behavior and experience in the streaming era. Twelve in-depth, qualitative interviews were carried out to explore the nature of analog music collecting in Brazil and to understand the ...

The window display was always a challenge subject research in a retail environment. We can mention some authors to base this experiment, like Mehrabian and Russel (1974) about S.O.R (Stimulus-Organism-Response) theory, ...

This work examines the industry of Dermocosmetics or Cosmeceuticals, with a focus on the female consumer behavior. The scope of this work is the Brazilian and German markets, given that these two countries are among the ...

Last year, was watched more scandals evolving a technology giant accused to apply a dishonest practice called Planned Obsolescence, which, according to some consumer’s protection organization would raise its company profits ...

A partir dos fundamentos do gerenciamento por categorias, o objetivo do estudo foi identificar como o pequeno varejista pode buscar formas de melhorar as decisões sobre o sortimento e exposição de produtos tornando o negócio ...

Sabe-se que os emissores de cartões arcam com altos custos de manutenção das plataformas, o que demanda uma infraestrutura cada vez mais potente, com uso intensivo de tecnologia para redução de custos operacionais e busca ...

The findings of this research bring out how relevant are personal factors (e.g., traits), buying, and financial behaviors in predicting individuals’ indebtedness and financial well-being, if compared to predictors of debt ...

The Diffusion of Innovation literature is based on well succeeded products and present a pro-change bias, an assumption that innovations are positive and will be adopted by all consumers. However, a large portion of new ...

Academic research on the effect of scent in marketing and consumer behavior have successfully demonstrated how odors improve cognitive, affective, and behavioral responses of consumers in the marketplace. Little attention ...