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Developing effective measures to implement gender diversity in the workplace
(2018-02-04)
This paper is designed to explore existing initiatives to develop a diverse workplace and propose additional measures to achieve and exploit the power of an empowered diversity, without unsettling the corporate culture. ...
Purpose-built accommodations: what attributes do students value more when choosing where to live?
(2018-01-10)
This research reveals what attributes and services student housings and purpose-built accommodations provide their target groups with. It analyzes not only the developing and growing student housing market in Brazil but ...
Zara’s brand perception: a comparative approach between Brazil and Spain
(2018-01-10)
In this study, the author analyses the effects of country of origin and brand positioning on consumer’s brand perception and purchase intention of the brand ZARA. For the analysis, the author uses online survey to collect ...
Strategic analysis for the internationalization of the Brazilian brand Lina Dellic
(2018)
This paper presents a case study which demonstrates the rapid growth of a small Brazilian fashion company called Lina Dellic. Engagement and care in the production chain and with partners, the production of high quality ...
Supermarkets and private standards of sustainability: the responsibility to protect without protectionism
(2018)
The current international economic scenario is characterized by the presence of an increasing number of multinational enterprises, the formation of global value chains and the creation of transnational regulatory networks. ...
The impact of corporate bankruptcy laws on entrepreneurship: a focus on the French corporate bankruptcy reform of 2006
(2018)
The purpose of this study is to investigate the potential effect of corporate bankruptcy laws on entrepreneurship. The aim is to understand whether or not the change in corporate bankruptcy laws can stimulate entrepreneurial ...
International bank guarantees in globalized world: the financial, comercial, legal and political risks of international trade transactions
(2018)
This thesis discusses the financial, commercial, political and legal risks of international trade operations involving International Bank Guarantees. It starts by defining the most usual international trade instruments ...
Supply chain risk management in Brazil: analysis of the recycling sector
(2018-01)
The research objective of this dissertation is to identify the main risks and challenges that affect the recycling industry in Brazil and the practices adopted by this industry’s players to face them. The recycling industry ...
'The luxury market in Brazil: an analysis of its complexity'
(2017-12-20)
The aim of the present research thesis is to investigate the luxury market in Brazil and how brand can survive in such context. All over the world this sector is becoming more and more crucial, due to many factors, such ...
A study of the musical theatre industry and production in São Paulo: challenges and opportunities
(2017-12-13)
A presente pesquisa é um estudo da indústria de teatro musical em São Paulo, destacando os principais desafios e oportunidades que a indústria enfrenta. Tal análise permite alcançar o objetivo principal do trabalho, que é ...











