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Responsabilidade social corporativa como estratégia de negócio: modelos conceituais e exemplos ilustrativos
(2011-12-05)
The Corporate Social Responsibility theme has been gaining strength and attention from the corporations as well as from the civil society. The impacts of the post WWII world, globalization and development stack pollution ...
Avaliação do padrão socieconômico como indicador do perfil do consumo de mídia na sociedade brasileira
(2011-11-30)
Este trabalho estuda o comportamento do consumo dos principais meios de mídia na sociedade brasileira, investigando se ele está relacionado à classe social de um indivíduo. Sendo assim, foi feito um levantamento teórico ...
The opportunity of an internationalization process to Brazil: the case of Etai, a french SME
(2011-10-25)
The study had the main objective of providing a French SME with the information needed to analyze the viability of an internationalization process to Brazil, a difficult path strewn with obstacles. Indeed, many French ...
The promotion of outward foreign direct investment: a comparative analysis of Bric countries
(2011-10-07)
Esta dissertação procurou identificar o papel dos governos na internacionalização produtiva de empresas dos países BRIC. Por meio de uma análise comparativa do comportamento dos investimentos diretos no exterior (IDE) ...
A study of behavioral finance: background, theories and application
(2011-08-08)
Behavioral finance, or behavioral economics, consists of a theoretical field of research stating that consequent psychological and behavioral variables are involved in financial activities such as corporate finance and ...
Sports administration: an examination of the competitive balance concept through european and brazilian domestic soccer leagues comparison
(2011-07-29)
The issue of Competitive Balance (CB) is a major theme of the economics of professional sports in the United States and Europe. Many researches were made to establish the most relevant criteria when evaluating the ...
European business schools and global leadership: an examination of the admission criteria of the european master in management programs ranked by the Financial Times 2010
(2011-07-18)
The increase of internationally operating companies requires the development of global leaders to put strategies into practice. Although this development process is important to the corporate world, many future executives ...
Entry strategies on an emerging market: Brazil: case studies of French cosmetics companies in Brazil
(2011-07-13)
This work deals with entry strategies in an emerging market, the Brazilian market. The case studies supporting it are of French companies from the cosmetics sector. A literature review about the subject will be compared ...
The challenges of repositioning an international brand: a case study on the hospitality industry
(2011-06-29)
Much has been said in the literature about brand positioning, as well as about international branding and their importance on ever more competitive world marketplaces. Concerning repositioning, however, the literature is ...
When a local competitor (slightly) shakes up the global giant: a case on the soft drink market
(2011-06-28)
As marcas globais mantiveram muita atenção no campo do marketing (Kotler, 1997; Holt, Quelch, e Taylor, 2004; Özsomer e Altaras, 2008), enquanto as marcas locais foram subestimadas (Ger, 1999; Schuiling e Kapferer, 2004). ...
