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Brazil and the USA: rethinking the future of ethanol for stronger mutual wins
(2013-02-26)
A produção de etanol e a dominação da indústria, historicamente, tem sido uma fonte de discórdia para seus dois principais produtores. Os EUA com seu etanol de milho e o Brasil com sua etanol de cana, são os dois maiores ...
The internationalization of the cosmetic retail industry: a history of success?
(2013-02-22)
The retailing industry has increasingly become global over the past few decades, illustrating visually the internationalization of business in general. Many retailers are betting to expand their activities internationally ...
The country of origin effect: tracking Brazil’s brand image among italian consumers
(2013-01-29)
O Brasil se tornou nos últimos anos uma importante economia no cenário global. O país sempre foi visto basicamente como um exportador de commodities; no entanto, devido ao crescimento de investimentos e ao desenvolvimento ...
Luxo e consumo consciente: eles são realmente paradoxais? Um estudo sobre o comportamento de consumo de consumidoras de luxo brasileiras e portuguesas
(2013-01-29)
Consuming luxury is usually a self-centered activity, based on hedonistic and differentiation purposes. Conscious consumption, on the other hand, is driven by social and environmental concerns about the well-being of the ...
Responsabilidade social empresarial e parcerias sociais: modelo relacional e estudo de caso
(2013-01-21)
O presente trabalho tem como objetivo desenvolver o tema da Responsabilidade Social Empresarial bem como o uso das Parcerias Sociais como prática de atuação social das organizações, visando formular um modelo relacional ...
The impact of OFDI on economic growth countries: an econometric approach using panel data and time-series evidence
(2012-12-20)
The thesis at hand adds to the existing literature by investigating the relationship between economic growth and outward foreign direct investments (OFDI) on a set of 16 emerging countries. Two different econometric ...
Sinergias nas fusões e aquisições do setor de educação superior no Brasil
(2012-12-19)
Mergers and acquisitions are a relevant phenomenon in the economy, and are becoming increasingly present in Brazil as well. Among the different economic sectors in which acquisitive growth strategies have been implemented, ...
Future cenario planning in Brazilian logistics and transportation sector
(2012-12-19)
In the last decades, the logistics sector is experiencing a great transformation worldwide. Thus, today, the efficiency of the whole logistic system for economic growth, diversification and operational costs as well as ...
Lean management and innovation in operational efficiency: the EGR project implemented by Pirelli Tyre Brazil in Santo André plant
(2012-12-14)
This thesis aims to analytically describe and assess the implementation of lean manufacturing practices by Pirelli Tyre within its Latin American Industrial complex. In addition to a structured and vast description of ...
The Brazilian real state market in 2012: robust growth or speculative bubble?
(2012-12-11)
Rising home prices in Brazil have sparked debate on a possible housing bubble. In light of the credit and housing crisis in the United States, it is fair to question whether or not Brazil’s situation is analogous. Looking ...
