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Now showing items 181-190 of 234
International private equity funds strategies in the Brazilian market
(2013-05-10)
The Private Equity Market in Brazil has flourished in the last two decades, and international Funds have been entering the market since then. The activity of these enterprises and how they deal with institutional voids ...
For profit social entrepreneurship: milestones to develop an efficient social venture
(2013-04-22)
Countless appalling and alarming issues are yet scarcely resolved in spite of the mobilization of NGOs to alleviate them. For long, the private sector turned its back on such concerns. Until a new kind of ground-breaking ...
Internationalization of SME and entry mode choice in Brazil: the case study of Ameco, a French SME
(2013-04-15)
The research’s goal is to analyze, for a French SME, the attractiveness of two target markets in Brazil in order to support the CEO’s decision making on future investment. To face EU crisis, many French SMEs are currently ...
Luxury brands and online consumer-generated content: dealing with the new lead of customers in brand perception
(2013-03-27)
User-generated content – conteúdo gerado por usuários – cresceu consideravelmente na Internet nos cinco últimos anos, levando a grandes mudanças nas práticas de marketing. A força do e-word-of mouth, está aumentando e tem ...
OMG! Characterizing the role of emotions in the sharing of online commercial videos
(2013-03-27)
Going viral' is seen by marketers as the new grail to reach large online communities. In this viral scene, videos have a special role, given their strong tendency to spread exponentially over the internet via social sharing. ...
Launching a new selective skincare brand in Asia and Europe
(2013-03-21)
O mercado de beleza é extremamente competitivo, tendo uma facturação de 145 biliões € em todo o mundo e registando uma taxa de 4% de crescimento anual. O mercado da beleza inclui os cuidados com o cabelo, rosto, maquilhagem, ...
Need and opportunity: what are the main security threats to the pharmaceuticals industry in Latin America?
(2013-03-20)
The high prices charged for patented pharmaceutical products have always been controversial in Latin America. Given the region’s ongoing economic disparities and history of underdevelopment, high prices have often served ...
The effects of commodity dependence on the brazilian economy: a test of the dutch disease hypothesis
(2013-03-14)
A doença holandesa tornou-se amplamente conhecida na década de 1960, quando a descoberta repentina de reservatórios de gás natural em território holandês, na região do mar do norte, transformou o país em uma economia rica ...
Obstacles for chinese and brazilian companies in the bilateral trade between China and Brazil
(2013-02-27)
Brasil e a República Popular da China iniciaram a sua relação diplomática em 1974, na época, o comércio entre Brasil e China foi de apenas 17,42 milhões de dólares, 5 anos depois, em 1979, a escala deste comércio bilateral ...
The influence of urban structures on entrepreneurial decision-making: a comparative analysis of Mexico City and São Paulo
(2013-02-26)
Promover a atividade empreendedora é hoje mais do que nunca uma prioridade para as economias em desenvolvimento. Em diferentes partes do mundo, empreendedores têm sido reconhecidos como verdadeiros agentes de transformação, ...
