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Now showing items 171-180 of 234
Integrating open innovation in the social innovation process: an exploratory study
(2013-11-25)
Innovation has become a more complex and dynamic phenomenon with the shift from the industry-based innovation paradigm, where the stress was put on product and process innovation for business, to a knowledge-based paradigm, ...
Corporate social responsibility and environmental sustainability: classification of the initiatives of the FMCG companies operating in Brazil
(2013-11-04)
Este trabalho tem como objetivo fornecer uma análise detalhada do cenário da sustentabilidade ambiental e iniciativas de responsabilidade social corporativa nas empresas que operam no mercado de bens de consumo brasileiro. ...
Word of mouth marketing in the digital age: a case study analysis of viral marketing campaigns
(2013-11-04)
The digital age saw the rise of the consumer focused-enterprise. Every day brands and products are the subject of millions of conversations in which consumers exchange views, opinions and information before making the ...
Entrepreneurship failure: is culture to blame?
(2013-10-31)
Although entrepreneurship and culture are topics with extensive research on Management Studies, there is still relatively few research on the influence of Culture has on Entrepreneurship. The main objective of this work ...
Exploratory study of corporate social responsibility: blogs as a communication tool to enhance company-stakeholders relationships
(2013-10-29)
O conceito de responsabilidade social corporativa (RSE) evoluiu gradualmente do objetivo de satisfazer as expectativas dos acionistas para o cumprimento das expectativas das partes interessadas. Tornou-se um conceito ...
A comparative study of internationalization potential for Italian SMEs in the fashion industry in Brazil and Russia
(2013-09-30)
Este estudo tem como objetivo desenvolver uma análise comparativa do potencial de internacionalização na Rússia e no Brasil para as PME italianas que operam na indústria da moda. Depois de apresentar ao leitor as principais ...
The relationship between board of director's nationality diversity and financial performance
(2013-09-25)
Companies are moving to a more international structure; going into new markets and having an increased competition in all fronts. Therefore, the practices that lead companies to a more efficient and competitive position ...
Localization strategies of multinationals in Brazil which characteristics of the Brazilian market force multinational companies to localize their marketing activities?
(2013-08-21)
Uma vez que as perspectivas de crescimento económico nos países mais desenvolvidos, como a Europa, os EUA eo Japão estão diminuindo, os mercados emergentes têm se tornado cada vez mais importante para muitas empresas ...
Relacionamentos no varejo eletrônico: um estudo de caso do marketplace e seus parceiros
(2013-07-08)
O varejo eletrônico cresce com velocidade acelerada no Brasil, tanto em número de consumidores quanto em valor de vendas, e também na quantidade de empresas que compõem este mercado. Assim, a oferta se pulveriza em varejistas ...
Entry strategies into biosimilars: assessment of entry modes into the field of biosimilars from the perspective of pharmaceuticals, generics and biologics companies
(2013-05-24)
Today’s pharmaceutical industry is in transition. As major blockbuster drugs are losing or are about to lose patent protection, and big pharmaceutical companies are not replacing those products with new innovative chemical ...
