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Miniatura

Assesment of port governance in Brazil: a managerial perspective on the port of Santos 

Almeida, José Eduardo Costa de (2015-01-19)
Banca examinadora: Miguel, Priscila Laczynski de Souza; Santos, Juliana Bonomi
The role of maritime transportation within international trade was drastically revamped during the inception of the globalization process, which enhanced the contribution of ports in world economy as main logistics gateways ...
Miniatura

Exploring attitudes and behavioral intention of brazilian consumers towards fair trade and fair trade products 

Prediger, Thiago Ferreira (2015)
Banca examinadora: Barki, Edgard Elie Roger; Strehlau, Vivian Iara
Global sales of FT products have been growing consistently in the last years. According to the FLO, they jumped from less than €1 billion in 2004 to around €5,5 billion in 2013. Although the movement is still beginning in ...
Miniatura

Risky business: social media metrics and political risk analysis 

Nelson, Laura Kathleen (2015)
Quantifying country risk – and in particular, political risk – poses great difficulties for business, institutions, and investors alike. As economic indicators are updated far less frequently than Facebook feeds, it can ...
Miniatura

Innovation districts: an investigation of the replication of the 22@ Barcelona's Model in Boston 

Morisson, Arnault (2014-12-22)
In 2000, the city of Barcelona launched 22@ Barcelona, dubbed the innovation district. The city sees the project as a means to accelerate Barcelona’s transition toward the knowledge economy. Other cities around the world ...
Miniatura

Distressed situation and renegotiation plan: a case study 

Bonoldi, Aurelio Vittorio (2014-12-19)
Banca examinadora: Moura Junior, Álvaro Alves; Barki, Edgard Elie Roger
This work presents a real case of a company in a distressed situation: PlywoodCo. The objective of this work is to understand why PlywoodCo. got in its current distressed situation and, based on that, propose a financial ...
Miniatura

New challenges in the luxury universe: an exploratory study of the concept of luxury experience in the Brazilian market from the perspective of brands and consumers: a case study of Pati Piva 

Aguilera, Paola (2014-12-19)
Banca examinadora: Gelis Filho, Antonio; Rochman, Ricardo Ratner
Luxury has evolved over the centuries; new challenges have created questions of appropriate strategies for brands. Experience and authenticity became important aspects in the field: consumers are enjoying more material ...
Miniatura

The Brazilian and the french private equity sectors from 2006 to present: a comparative analysis 

Petit, Berengere Monique Ginette (2014-12-19)
Banca examinadora: Gelis Filho, Antonio; Rochman, Ricardo Ratner
Private equity, or the act of funds or investors to invest in companies unquoted on public exchange, has taken an increasing importance in the financial world in the past few years. Indeed, while the emergence of a private ...
Miniatura

Practices in social media in the travel education business 

Verstraeten, Jean-Benoit Pierre Joel Vincent (2014-12-19)
Practices in Social media refers to the view or perception of a brand not only based on its offerings and services, but also on its values and culture as perceived primarily by consumers. Organizations may utilize brand ...
Miniatura

Defining leadership in China: a literature review: how is leadership defined in China by scholars based on a review of published researches since 2000? 

Jardim, Gabriela (2014-12-15)
Banca examinadora: Rochman, Ricardo Ratner; Prado Júnior, Sérvio Túlio
From 2000, China’s internationalization process intensified and highlighted cultural differences against Western perspectives. One of those is the divergence in management and leadership practices. Based on a literature ...
Miniatura

Iguatemi: creating opportunities for international luxury brands in Brazil 

Fardilha, Marta Sofia Marques de Sá (2014-12-11)
Banca examinadora: Strehlau, Suzane; Morgado, Maurício Gerbaudo
The Brazilian luxury goods market has been registering substantial growth with many international brands establishing presence in the country. When entering the market, the perfect location seems for most of them to be ...
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