This study analyses the integration of environmental sustainability into corporate strategy in the context of the car industry. The implementation of sustainability strategies and the development of hybrid-electric vehicles ...

Too many startups abort for launching products that nobody wants and standards approaches like business planning and rigorous product evelopment have failed to diminish the number of startups failures. That is why a new ...

In Brazil, low-income youth is prone to unemployment, which is particularly problematic in an emerging economy where income inequality is relatively high, and where future socioeconomic development may depend on the growth ...

Recently, emerging markets became a potential target for the beauty industry and Brazil is becoming a profitable market for premium cosmetic products (Euromonitor International, 2013). The low-income population in Brazil ...

Decision makers often use ‘rules of thumb’, or heuristics, to help them handling decision situations (Kahneman and Tversky, 1979b). Those cognitive shortcuts are taken by the brain to cope with complexity and time limitation ...

Crowdfunding is a recent and emerging method of raising capital for the development of projects (both profit and non-profit oriented) without traditional intermediation of financial institutions, freeing entrepreneurs from ...

The purpose of the dissertation is to investigate in depth the difference between the challenges social and business entrepreneurs face in the growth phase of their business in the particular environment of Brazil. This ...

With the increasing importance of digital communication and its distinct characteristics, marketing tools and strategies adopted by companies have changed dramatically. Among the many digital marketing tools and new media ...

A privatização de uma empresa é uma mudança empresarial disruptiva que geralmente coincide com o fim de uma posição de monopólio e da subsequente entrada num ambiente competitivo. Os desafios que a privatização coloca são ...

Many changes are expected because of the climate change, especially from the agricultural activities done in the tropics. This thesis focuses on two aspects. The first one is to gather knowledge of environmentally sustainable ...