This study aims to analyze the roles of emotional arousal and valence as influencers of the level of information sharing propensity among online consumers. People share content both talking about and by using an online ...

The present study aimed to verify the effect of disclosure of credit terms in buying with in the propensity of individuals to consume this credit moderated by the debt literacy and the possibility of cash payment of the ...

Housework is a crucial determinant of expenditure patterns at retirement by acting as a substitute for the purchase of market goods and services. In this paper we build on the literature about retirement behaviour by ...

“Tweens” are children, especially girls, included in an age group that can vary, depending on the author of the study, from seven to fourteen years of age. They are, thus, in a stage between childhood and adolescence. More ...

O presente estudo teve como objetivo testar se a situação econômica teve um impacto sobre os hábitos de consumo de cinema na França, no período contemporâneo (1992-2012). O estudo aborda a relação entre indicadores econômicos ...

The digital age saw the rise of the consumer focused-enterprise. Every day brands and products are the subject of millions of conversations in which consumers exchange views, opinions and information before making the ...

Considering the evolution in research and theory of the psychology of risk and, in particular, from the perspective of risk as feelings (emphasizing the interaction between cognition and emotion on threat analysis), this ...

According to the Marketing´s specific literature, the topic of Corporate Social Responsibility (CSR) has often been driven by companies in order to anticipate the behavior of consumers who are increasingly demanding this ...

Going viral' is seen by marketers as the new grail to reach large online communities. In this viral scene, videos have a special role, given their strong tendency to spread exponentially over the internet via social sharing. ...

Esta tese apresenta uma temática que ainda tem sido pouco abordada nos estudos de comportamento do consumidor: o boicote. O boicote é analisado neste estudo como o ato do consumidor deixar de comprar de uma empresa em ...