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Miniatura

Start-up acquisition: motivations, difficulties and lesson learned 

Banlaky, Luis Felipe Marin (2016-01-14)
Banca examinadora: Andreassi, Tales; Nassif, Vânia Maria Jorge; Ventura, Adriana
In a continuous survival effort, corporations search for different ways to expand their business within the market in which they already operate, or within new desired markets. To reach their objectives, the employees ...
Miniatura

Entry mode choice and market selection of born globals in developing countries: a multiple-case study of the ecuadorian software sector 

Salazar, María Alejandra Calvache (2016-01-08)
Banca examinadora: Villar, Cristiane Biazzin; Martins, Guilherme Silveira
The 'Born Global' phenomenon refers to companies that regard the global market as their natural context and that start their internationalization process very early after inception. Traditional theories like the Uppsala ...
Miniatura

The Brazilian student housing market: an exploratory study 

Petri, Ruben Gabriel (2016)
Banca examinadora: Goldbaum, Sergio; Pires, Jorge Oliveira
This research analyzes the emerging and growing student housing market in Brazil with the objective of establishing the market attractiveness and potential for investors and entrepreneurs. Because of the underdeveloped ...
Miniatura

The use and misuse of graphs in stand-alone annual reports 

López Nuñez, Beatriz Adriana (2016)
Banca examinadora: Sampaio, Joelson Oliveira; Santos, Edilene Santana
Previous studies have proven that graphs are often manipulated to feign a better and sometimes unreal image of the company to investors and other users of annual reports, who rely on graphical disclosure in their decision-making ...
Miniatura

Social media crises in the organization: exploring management strategies through cases from France and Brazil 

Lambret, Clémence Vignal (2016)
The aim of this Master’s thesis has been to shed light on the response strategies that organizations are implementing when facing a crisis created on or amplified by social media. Since the development of social media in ...
Miniatura

Challenges of the growth phase for a Brazilian social enterprise: the case of 4YOU2 

Salerno, Alice Maria (2016)
Banca examinadora: Aidar, Marcelo Marinho; Nakagawa, Marcus Hyonai
This thesis is a case study on 4YOU2, a Brazilian social enterprise whose value proposition is bringing high-quality English language instruction to underprivileged Brazilians. 4YOU2 was founded in 2012 and, in 2016, the ...
Miniatura

Mobile money and women empowerment in Sub-Saharan Africa: an exploratory study 

Poiret, Juliette Clemence (2016)
Banca examinadora: Cernev, Adrian Kemmer; Christopoulos, Tania Pereira
This research explores the relationship between the penetration of mobile money services and the state of women empowerment across 30 Sub-Saharan African countries. Our purpose is to determine whether fostering the development ...
Miniatura

Coffee voluntary standards systems a study of the states of Minas Gerais and São Paulo 

Costa, Bruna de Ribeiro (2015-12-18)
Banca examinadora: Miguel, Priscila Laczynski de Souza; Kogg, Beatrice
In order to adapt to new markets, the coffee supply chain has gone through numerous changes during the last years, which led to the creation of the voluntary standard systems. Adopting a Voluntary Standard System (VSS) ...
Miniatura

The eager fight for supremacy in the online service industry: a comparative study of M&A activities: case studies of Apple, Google and Microsoft 

Roder, Marius Johannes (2015-12-18)
The Online Service Industry is characterized by high M&A activity in the time from 2005 to 2015. Especially the leading companies Apple, Google and Microsoft embed this way of inorganic growth in their corporate strategy. ...
Miniatura

Co-creation in hospitality industry: a case study on the drivers of traveler-generated content 

Ferraz, Camila dos Anjos (2015-12-18)
User-generated content in travel industry is the phenomenon studied in this research, which aims to fill the literature gap on the drivers to write reviews on TripAdvisor. The object of study is relevant from a managerial ...
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