Listagem FGV EAESP - Escola de Administração de Empresas de São Paulo por Título "The effect of using claim confirming product cues on the product claim credibility: is seeing believing?"

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The effect of using claim confirming product cues on the product claim credibility: is seeing believing?

Castro, Cristiano do Amaral Britto de
2013-03-01

The Cue Utilization Theory establishes that all products are made of multiples cues that may be seen as surrogates for the intangible attributes that make up any given product. However, the results of many years of research ...