Browsing FGV EAESP - Escola de Administração de Empresas de São Paulo by Title "Em busca de um modelo brasileiro de ciclo de vida familiar para segmentação de mercado"
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Em busca de um modelo brasileiro de ciclo de vida familiar para segmentação de mercado
2006-02-17The present study has explored the family life cycle as an important segmentation criteria, as it establishes consumption patterns over the life span. In spite of all discussion about the crisis in family as a institution ...
