Listagem FGV EAESP - Escola de Administração de Empresas de São Paulo por Título "Co-creation in hospitality industry: a case study on the drivers of traveler-generated content"

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Co-creation in hospitality industry: a case study on the drivers of traveler-generated content

Ferraz, Camila dos Anjos
2015-12-18

User-generated content in travel industry is the phenomenon studied in this research, which aims to fill the literature gap on the drivers to write reviews on TripAdvisor. The object of study is relevant from a managerial ...