Browsing FGV EAESP - Escola de Administração de Empresas de São Paulo by Subject "Estratégia"
Now showing items 1-11 of 11
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Competências operacionais desenvolvidas em um distrito industrial calçadista
2011-02-17O propósito deste estudo é identificar as competências operacionais - flexibilidade, desempenho de entrega, qualidade e eficiência em custo - desenvolvida pelas empresas estudadas e mapear os fatores externos e internos à ... -
Entry strategies on an emerging market: Brazil: case studies of French cosmetics companies in Brazil
2011-07-13This work deals with entry strategies in an emerging market, the Brazilian market. The case studies supporting it are of French companies from the cosmetics sector. A literature review about the subject will be compared ... -
Estratégias de propaganda: como empresas brasileiras podem ganhar mercado na região do Mercosul
1997This article attempts to identify advertising strategies which contribute to the performance of Brazilian firms doing business in the Mercosur region. First, advertising theories are presented with emphasis on models of ... -
Fatores que influenciam as estratégias empresariais de investimento externo direto em países emergentes no segmento de geração de energia elétrica
2011-08-30A presente tese tem como objetivo geral identificar os fatores que influenciam a escolha de participar no mercado de países emergentes por meio de investimento externo direto (IED) na geração de energia elétrica. Para ... -
O impacto da tecnologia da informação na geração de recursos competitivos nas empresas: uma abordagem baseada em estudos de casos
2011-05-26Just over 15 years ago many of the technologies that are now part of our life or began to appear, or even did not exist. We lived and did business without phones, or without electronic mail, and even more incredibly depending ... -
Internacionalização do empreendimento social: um estudo de dois empreendimentos sociais que entraram no Brasil
2014-05-28The internationalization of organizations can be noticed as international transactions grow at a rapid pace. Amongst several alternatives, internationalization frameworks developed and analyzed have been mainly used, in ... -
Planejamento estratégico de canais de marketing: uma aplicação ao franchising no Brasil
2005-11-24The purpose of this research is to collect data in order to develop a decision model that ex-plains the choice of franchising as a distribution strategy based upon the Transaction Costs Economics Theory. -
Social media crises in the organization: exploring management strategies through cases from France and Brazil
2016The aim of this Master’s thesis has been to shed light on the response strategies that organizations are implementing when facing a crisis created on or amplified by social media. Since the development of social media in ... -
Start-up acquisition: motivations, difficulties and lesson learned
2016-01-14In a continuous survival effort, corporations search for different ways to expand their business within the market in which they already operate, or within new desired markets. To reach their objectives, the employees ... -
O uso da tecnologia da informação no varejo brasileiro: um panorama na visão de especialistas e executivos
2004The competition in retailing has led companies to look for more efficiency in the business processes both in the internal environment and in the relationship with suppliers and consumers. The companies in this search for ... -
Vantagem e desvantagem competitiva: os construtos e a métrica
2004Despite ubiquitous in strategy and related fields, the concept of competitive advantage continues to be under debate in the academy still lacking a precise and widely accepted definition. A manifestation of this situation ...
