Browsing FGV EAESP - Escola de Administração de Empresas de São Paulo by Subject "Emoções"
Now showing items 1-5 of 5
-
Determinantes emocionais do compartilhamento entre consumidores online
2014-05-30This study aims to analyze the roles of emotional arousal and valence as influencers of the level of information sharing propensity among online consumers. People share content both talking about and by using an online ... -
Inconsciente na organização: um estudo de orientação psicanalítica das emoções na organização
1999-04-28A partir das abordagens filosófica e psicanalítica, apresenta definições e discute as emoções na organização. Revisa alguns fundamentos psicanalíticos relacionados com o inconsciente, sexualidade, complexo de Édipo e também ... -
The influence of emotional contagion on products evaluation
2011-02-28Emotional Contagion is the mechanism that includes mimicking and the automatic synchronization of facial expressions, vocalizations, postures, and movements with another person and, consequently, convergence of emotions ... -
OMG! Characterizing the role of emotions in the sharing of online commercial videos
2013-03-27Going viral' is seen by marketers as the new grail to reach large online communities. In this viral scene, videos have a special role, given their strong tendency to spread exponentially over the internet via social sharing. ... -
Social media crises in the organization: exploring management strategies through cases from France and Brazil
2016The aim of this Master’s thesis has been to shed light on the response strategies that organizations are implementing when facing a crisis created on or amplified by social media. Since the development of social media in ...
