Listagem FGV EAESP - Escola de Administração de Empresas de São Paulo por Assunto "Bens de consumo duráveis"
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Does the planned obsolescence influence consumer purchase decisions? The effects of cognitive biases: bandwagons effect, optimism bias on consumer behavior
2018-06Last year, was watched more scandals evolving a technology giant accused to apply a dishonest practice called Planned Obsolescence, which, according to some consumer’s protection organization would raise its company profits ... -
Modelo de mensuração de mercado para bens duráveis: o caso de condicionadores de ar para uso residencial
1997-03-24It discusses a model to measure durable goods market by cities. The modeling process assumes that the function must be established by analyzing the stage of the product i n the diffusion process, each city i s a unit ...
