Listagem FGV EAESP - Escola de Administração de Empresas de São Paulo por autor "Parente, Juracy Gomes"
Itens para a visualização no momento 1-6 of 6
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Comportamento do consumidor em relação aos polos varejistas
2012Pesquisa em foco: Shopping centers ou polos varejistas de rua: comparando as preferências da baixa renda - 2011. Pesquisador: Professor Juracy Gomes Parente -
Consumer behaviour of the base of the pyramid market in Brazil
2006-12The base of the pyramid (BoP) market has become of increasing importance in recent years. The objective of this paper is not only to identify and describe the distinctive characteristics of Brazilian low-income shopping ... -
Espaço livre: Juracy Parente
2010Professor Juracy Parente fala de sua carreira nas áreas de marketing e varejo -
Um estudo dos supermercados no Brasil: uma investigação sobre a demanda de mercado, a fatia de mercado e a área de influência
2003This work is built upon findings of previous studies1 conducted by the author, and aims to offer a contribution to the infant retail theory. We managaed to develop and operationalize the concepts of trading area, market ... -
Perfis de área de influência de supermercados
2001This work aims to offer a contribution to the retailing knowledge in Brazil by integrating theoretical and empirical aspects about Trading Area - an extremely important concept in retailing. The methodology encompasses a ... -
O varejo de alimentos para consumidores de baixa renda no Brasil
2008Even considering that a vast percentage of the world population is made up by low-income consumers, relatively very little has been researched about the consumer behavior of this market segment. The major objective of this ...
