Listagem FGV EAESP - Escola de Administração de Empresas de São Paulo por autor "Monteiro, Viviane"
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Does the planned obsolescence influence consumer purchase decisions? The effects of cognitive biases: bandwagons effect, optimism bias on consumer behavior
Monteiro, Viviane
2018-06Last year, was watched more scandals evolving a technology giant accused to apply a dishonest practice called Planned Obsolescence, which, according to some consumer’s protection organization would raise its company profits ...


