Browsing FGV EAESP - Escola de Administração de Empresas de São Paulo by Author "Gouveia, Maria Alice Machado"

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    • Marketing da cultura e das artes: a dinâmica do consumo de produtos culturais 

      Limeira, Tânia Maria Vidigal; Gouveia, Maria Alice Machado
      2008
      The purpose of this research was to study the dynamics of the consumption of cultural products and to identify the key driving factors, like media, cultural marketing programs, and cultural polices, among others. The ...

    • Segmentos populares, consumo e participação cultural 

      Limeira, Tânia Maria Vidigal; Gouveia, Maria Alice Machado
      2008
      This study focuses on how culture can become a socio-economic and political resource for the low income segment of the population. Three handcraft groups and three groups of music artists were analysed, as well as ...