Browsing FGV EAESP - Escola de Administração de Empresas de São Paulo by Author "Ferreira, Carlos Eduardo Coelho"

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Os bancos brasileiros na internet: um estudo de caso sobre os motivadores para a sua forma de atuação neste ambiente

Ferreira, Carlos Eduardo Coelho
2010-04-26

The research focus is to present an integrated analysis model for the behavior pattern of Brazilian banks in the Internet environment. A single case study was conducted at Banco do Brasil. Most interviews took place at ...
Comunidades virtuais e as organizações: um estudo sobre a utilização deste novo ambiente

Ferreira, Carlos Eduardo Coelho
2008-04-16

Since the end of the 20th century, the virtual and the real worlds coexist. One should not understand the virtual as the opposite for real, something that does not exist, but as something that is equivalent. The virtual ...