Browsing Documentos Indexados pela Scielo by Title "Vantagem competitiva, criação de valor e seus efeitos sobre o desempenho"

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    • Vantagem competitiva, criação de valor e seus efeitos sobre o desempenho 

      Brito, Renata Peregrino de; Brito, Luiz Artur Ledur
      2012-02-01
      Competitive advantage is the main hypothesis to explain the firm performance heterogeneity. However, competitive advantage is frequently simplified and empirically treated as profitability, despite its implications for the ...