Browsing Documentos Indexados pela Scielo by Title "Teoria da ação racional na competência de melhoria contínua: abordagem comportamental"

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Theory of reasoned action for continuous improvement capabilities: a behavioral approach

Yen-Tsang, Chen; Csillag, João Mário; Siegler, Janaína
2012-10-01

The importance of interaction between Operations Management (OM) and Human Behavior has been recently re-addressed. This paper introduced the Reasoned Action Theory suggested by Froehle and Roth (2004) to analyze Operational ...